Revealing a New Facet of Mexico in the State of Nayarit

Known as the “jewel of Mexico” and home to a Virtuoso Preferred Destination, the state of Nayarit remains in many ways a hidden gem. While many have experienced the pristine beauty of its iconic beach area of Riviera Nayarit -- along with its fine roster of all-inclusive and boutique resorts -- there are so many more rich attractions awaiting visitors farther inland.

Along Nayarit’s volcanic arc up against the Sierra Madre Mountains, for example, adventurers will find coffee farms and great hiking trails, and elsewhere rolling hills and vineyards await, as do lagoons surrounded by waterfalls and forest, all brimming with wildlife. And throughout this tiny country and its nearby archipelago, there are Magical Towns sure to enchant with their colonial architecture, superb restaurants, wellness offerings and activities ranging from surfing to shopping for luxury items as well as indigenous crafts.

Enroll in the Nayarit Specialist Program to learn about the many ways to experience an authentic side of Mexico and discover some surprises along the ever-popular Riviera Nayarit. 


Graduate Benefits

Certificate of graduation as a Nayarit Specialist

Continuing Education Units for members of The Travel Institute. Go to for details on the certification programs, eligibility for continuing education credits and how to receive these credits following graduation.

What You’ll Learn

    • Where to find a Magical Town with great nightlife, surf culture and places to practice yoga – or a thousands-year-old island city rumored to be the mythic home of the ancient Aztecs. There are nine Magical Towns in all that you’ll learn about!
    • What tour operator can take your clients into the fertile landscape and up into the mountains to explore vineyards, coffee farms and other outdoor attractions.
    • Off-the-beaten-path spots to enjoy rustic, uncrowded beach experiences along the Riviera Nayarit.
    • Where to find Hidden Beach and a stunning eco-park with an unusual past tucked away in Nayarit’s archipelago.
    • And much more!

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